Starbucks Announces Free One-click Wi-Fi and Next Gen In-store Digital Content

Written By Sam on 15 June 2010
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Howard Schultz who was present at WIRED’s Business Conference Disruptive by Design spoke to WIRED’s Chris Anderson regarding “Evolving the Starbucks Experience in an Ever-changing World.” Schultz mentioned the challenges faced to direct Starbucks transformation after his reentry to the company as CEO in 2008. Based on the past experience, Schultz spoke how the company strived to connect the social and digital media and find out new ways to achieve a good place in the digital market. Based on his commitment, Schultz had figured out customer’s desire to have a good in store WiFi experience. Now he has said from 1st of July Starbucks will announce free WiFi via AT&T in US company operated stores.

Further the Free Wi-Fi at Starbucks announcement, he also unveiled plans which will debut a new online customer experience called Starbucks Digital Network in association with Yahoo. This is expected post the launch of free WiFi. Starbucks stores in US can avail this online experience. This will be distinct in its content providing, permits customers to have free unlimited access to many paid sites including wsj.com, free downloads, unique content and previews, local community news and activities on customers laptops, tablets and smart phones.

Triggered by Digital Ventures, led by CIO a new business division within Starbucks and General Manager, Digital Ventures, Stephen Gillett, the Starbucks Digital Network in partnership with Yahoo! comes with a exclusive valuable customer experience, this acts as an latest channel serving customer and appeals all leading online content providers. Launch content providers will include, among others, iTunes, The New York Times, Patch, USA TODAY, The Wall Street Journal, Yahoo! and ZAGAT.

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