Hungama and Tata Sky to Collaborate and Bring Gaming to Televisions in India

Written By Sam on 25 September 2010
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Gaming would receive a shot in the arm, with Hungama Digital Media Entertainment collaborating with Tata Sky, to bring it via television. The high end gaming based on Java, is a first of its kind concept being developed on Tata Sky’s Active Platform by Hungama Game Studio. Given that there are 130 million TV homes in India compared to 10 million PC homes and a much fewer number of homes with gaming consoles, it is the intention of Tata Sky to take casual gaming to a broader base, according to Vikram Mehra, the CMO of Tata Sky.

Subscribers, as part of a promotional campaign, can try the value-add package from the DTH service for a 15 day, free trial period before deciding whether or not to invest Rs. 40/month. Tata Sky has already captured 35,000 Active Games Subscribers even before the advertising started. The official launch for the platform was through the Yuvraj Singh Cricket Championship, a game that mimics India’s favorite pastime. Apart from that, other games being launched by Tata Sky include Castle in the Sky, Ninja Mahjong, Tank Raid, The Great Wall, Unsolved Mysteries, Zombie Rampage, Word Blast, Star Maker and Kombat Fighter. An interesting service provided is the Game Guru, the leader board system featuring rankings, SMS alerts etc.

Neeraj Roy, who is Hungama DME’s CEO, reported that there are plans to deliver over 50 games in the next one year in arcade, strategies, shooting, racing, action and adventure, sports, celebrity and other genres to reach out to the entire family. There are also plans to introduce new games every month to ensure novelty and distinction from the embedded games on television. The campaign is being promoted as “making Tata Sky more MASS” and rightly so, because of the intentions to reach out to the general public who don’t own specialized gaming consoles.

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