Panasonic Planning Big on Smartphones; Aims to Sell 15 Million Units by 2015

Written By Sam on 17 November 2010
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Panasonic seems to have realized its error in judgment when it decided to pull out from the mobile phone market in 2006. Watching the surge in the smartphone space and the user acceptance of the iPhones, Androids plus successfully emerging operating systems like the Windows Phone 7 must have had the required impact on the company’s plans for the future as it is now planning a comeback to the mobile space soon. Osamu Waki, the head of the company’s mobile communications department also confirmed this and stated that the company had actually misjudged the speed at which the smartphones would pick up in the Japanese market.

A comeback tour is being planned to make Panasonic a global brand in smartphones and to mark the company’s endeavor to step out of Japan with the devices. Come 2011, the company plans to unveil a new line of Android phones that will have capabilities to network with various other devices manufactured by Panasonic. The phones, however, will start shipping the Japanese market only in 2012 and are going to be made available in the rest of the world as well.

As per sales forecasts, Panasonic plans to vamp up sales from 5.5 million units to 15 million units by 2015. The company does sound ambitious as they plan to triple their sales in 5 years but there is a slight inkling that they might be depending on the device networking capabilities feature as mentioned earlier. Automating home devices that have been manufactured by Panasonic through smartphones is quite likely to put this set of smartphones on a unique path.

It will be quite interesting to see how Panasonic aims to achieve its 15 million mark and there will be more clarity when more details come in 2011.

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