Airtel DTH HD to offer Dolby Digital Plus 7.1 Channel Sound

Written By Sam on 24 June 2010

With increasing number of DTH providers and HD broadcasts, the demand for raising the quality of the product is rapidly increasing in order to sustain the competition. Airtel declared that it has signed a deal with Dolby Laboratories to implement Dolby Digital Plus in its Airtel HD DTH service and set-top boxes.

Being first Indian television service to sign a deal with Dolby Labs, Airtel is certain to be a tough competitor to the Sun Direct – first operator to commence HD broadcasting in India and Tata Sky who recently started HD DTH services. Dolby Digital Plus is a sophisticated audio system based on Dolby Digital that is compatible with existing Dolby Digital 5.1-channel formats used in home theater systems. Moreover, with the implementation of Dolby Digital Plus, Airtel will not only entice its customers with HD content featuring upto 7.1 channels but also entertain them with great surround sound format produced from its Dolby system. The only issue with the HD service is lack of enough HD channels, and with the rapid improvements going on, we expect it to be resolved as market enlarges!

One Response to “Airtel DTH HD to offer Dolby Digital Plus 7.1 Channel Sound”

  1. Pranjal says:

    Airtel Digital tv is engaging in massive fraud. I smsed BUY to 54325 to get details of the connection. One executive called and after discussion paid Rs 999 for the connection. She gave me a transaction ID and said customer ID will be smsed in a couple hours. I never received it nor any serial code or activation code. Connection has not been given and it is now close to 2 weeks. Their customer service is so bad…they say they will take complaint but put you on hold and cut the call. Complaints are closed without taking action. When I call they ask for customer ID and I tell them I never received it. After 15 such calls I have thoroughly given up. They have absolutely no record of me paying the money but my credit card has been charged for the amount and I have transaction ID that they gave. I submit my complaint at consumer court i.e. and then mails to are never replied even I have contacted to the Nodal officer. This is a complete nightmare and I never expected this from Airtel. All in all they have cheated me of Rs 999 and they are not going to give connection. This is the most pathetic customer service experience I have had in my life. My sincere advise to anyone reading this, please please dont go for Airtel Digital tv.

Leave your response!