AT&T To Offer Apple iPad Directly to Businesses with a Discounted Wireless Plan, No Unlimited Plan Onboard

Written By Sam on 18 October 2010

Apple’s long time partner in the iPhone space, AT&T, announced on Saturday that it will be offering the iPad directly to businesses with a discounted wireless plan. Michael Antieri, president of AT&T’s Advanced Enterprise Mobility Solutions group, is reported to have revealed this to the Wall Street Journal. Presently plans start at $14.99 for 250 MB and $25 for 2 GB. Given what the device is capable of and also the high speed capacity of AT&T’s 3G network, the absence of an unlimited plan is noticeable.

AT&T is offering plans for both Wi-Fi and 3G, the latest announcement coming just a day after Verizon announced that it would be selling the iPad. Clearly, AT&T are gearing up to compete directly with Verizon as the release date of the data plans is the same October 28, as that of Verizon. And the former’s decision to pitch the iPad to ‘businesses of all sizes’ is being looked at as a good revenue-generating move as the market for smartphone plans is getting saturated.

So, that it. AT&T will initially offer these plans only to corporate subscribers, thus opening up whole new opportunities for employees to access their data and services on the go. Although Apple hasn’t directly pitched either the iPhone or iPad as enterprise ready devices, their popularity is forcing organisations to switch loyalties, albeit slowly, from RIM to Apple. Apple is also fast improving their devices security features, the main selling point of the Blackberry devices.

Research in Motion (RIM), makers of the Blackberry, are also gearing up to enter the tablet space with the planned launch of their PlayBook tablet next year and the iPad could pose a serious threat to RIM’s dominance of the smartphone market.

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