Bharti To Launch Affordable Dual SIM, Triple SIM and 3G Mobile Phones in India

Written By Sam on 20 September 2010

The preference for low price-rung, feature-rich multimedia phones in the Indian mobile market is evident with most home-grown companies, like Micromax, Spice and Karbonn, already on the release warpath – launching newer, feature-loaded models in quick succession. The latest to jump into the fray is mobile biggie Bharti that announced plans to launch multimedia handsets in India by the end of the current fiscal year through its subsidiary Beetel Teletech. The plan is clear cut to launch feature rich affordable handsets ranging from Rs. 1,750 – Rs. 7,000. In fact, Beetel also unveiled eight such new models to mark its foray into the handset market.

The announcement does not bode too well for players like Nokia and Samsung. If we may note, the former has tried to keep the ‘status/standard-conscious’ Indian away from locally-made phones with a revised ad campaign with a clear accent on its big brand status; while the latter recently launched a new dual SIM low-end phone in its Samsung Guru range. Bharti’s entry into the market is expected to add an interesting dimension to a market where leading phone manufacturers including Sony Ericsson, HTC and Motorola, not to mention the local players, are already jostling for space. What’s more, Bharti revealed that it has no intention of limiting the Beetel handsets merely to Airtel’s mobile services. The company is also understood to be in talks will all the GSM players for bundling the company’s handsets.

Now, for some more details on the handsets. The range of Beetel phones are expected to feature dual SIM facility, FM and snappers. There’s also news that the range will include a QWERTY phone, a triple SIM – GSM+GSM+CDMA offering, and a 3G phone. Pre-loaded multimedia features, social networking and other popular apps are aimed at catching the imagination of the young buyer. The company has reportedly sealed partnership deals with NgPay, Yahoo, Opera Mini and Ibibo to raise the phones’ multimedia appeal and enable free calls and SMS through GPRS. With Beetel phones likely to hit the stores by the end of this fiscal, the Indian consumer will clearly be spoiled for choice.

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