DoubleClick Ad Planner Marketplace Help Publishers Reach Potential Advertisers

Written By Sam on 20 October 2010

The challenge for a publisher is getting noticed by advertisers. DoubleClick Ad Planner Marketplace is one tool that can help publishers to reach potential advertisers who may be wanting to reach out to the audience their website may be catering to. The tool is integrated with DoubleClick for Publishers (DFP) Small Business account. So it imports your DFP placements automatically.

DoubleClick Ad Planner Marketplace is in its Beta stage presently and is being touted as an effective solution to help connect buyers and sellers of online advertising. The tool seeks to simplify the conventional ad buying process and allows its advertisers to view, and request to purchase, reserve ad space from publishers. If you are a publisher, here’s what the tool can offer:

  • Enable you to market your available placements directly in Ad Planner
  • Review your buying requests, accept or reject requests, directly in your Ad Planner account
  • Set up placements
  • Set the price of inventory available for sale

The utility is available to English publishers with a DoubleClick for Publishers (DFP) Small Business account. Transactions are carried out in US dollars. To open a DFP Small Business account, you can sign up for free. Following simple instructions, you can soon have your ad inventory displayed in Ad Planner and ensure the right kind of advertisers come knocking at your door.

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