Google Inks Partnership Deals with Content Providers for Google TV, Combining TV with Internet Browsing

Written By Sam on 5 October 2010

Anticipation for the Google TV launch this month is heating up with Google revealing some top names in the television and internet industry that will provide content and applications for the service aimed at combining the TV viewing and internet browsing in one platform. Some content providers with whom the search giant has signed partnership deals include NBC Universal, Time Warner, Amazon, Twitter, New York Times, CNN, CNBC, HBO, the National Basketball Association (NBA), Netflix and USA Today.

In a build up to the launch, the company has also launched a microsite that insists ‘There’s more on TV than television’. And if you wish to understand why Google has gone ahead and signed those deals right, left and centre, it’s basically to enable you to search all of the content from those sources on your TV and then access it at the click of a button. Google TV will also come pre-loaded with apps like Netflix ($8.99 a month), Twitter, CNBC, Pandora, Napster, NBA Game Time, Amazon Video-On-Demand (shows start at 99 cents!) and Gallery. It is expected to get more exciting next month when apps from Android Market will also start working on Google TV.

The service will enable your phone to double up as remote control. So, if you bump into a great website on your phone that you want to share with friends or family, you have the option to ‘Fling’ it by sending it to your TV with the press of a button. You can use your voice to search, and even use multiple phones to control the same TV.

With YouTube Leanback, modified for TV viewing, you can watch your favorite YouTube content in full screen HD. You can even create new channels on the fly. With Google TV, you can browse the web or open an app and watch TV on the same screen. The Google TV home screen has been so designed that turning on your TV will give you instant access to your favorite channels, apps, podcasts, and websites. The home screen can also be customized.

What’s more, if there’s a program that to want to watch, but don’t have time for at the moment, you can send it to Google Queue and viewing later. Your TV can also stream photos from Picasa, Flickr, and other photo-sharing sites. So, you can access any public gallery, not just your own.

Google TV will update itself automatically, so you’ll get new features for free.

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