Multiple Websites With One Solution

Written By Sam on 1 August 2018

Creating content for one website can be a job in itself. Having multiple websites means that the work is growing and your patience may be wearing thinner. Fortunately, there are content management systems that can make it so much easier for you to do the job and get it all done by minimizing some of the labor. A quick google search will reveal lots of systems (Drupal and Zesty are fairly popular) and can leave you feeling confused. Who would use this? How does it work? If you are responsible for multiple websites, keep reading to learn more about the benefits of a content management system.

The Logistics

Content management can be tricky enough for one person let alone a team of people. Creating a calendar, assigning tasks, and restricting permissions based on the skills of your team are all the things to consider. Without a content management system to streamline your efforts, you will be pulling your hair out. The system does all almost everything for you. You can limit permissions to your writers so they can only access the content creation portal. The editors can go in and make necessary changes. Your social media person can ensure that auto-posting is set up for each site to go to the necessary platforms and follow up with them. A calendar brings it all together so that no step is skipped and everyone knows exactly what has been done and what still needs to be done. No more lengthy meetings taking up valuable work-time and creating more headaches.

With multiple websites, having a central system in place makes it easier to maintain those sites at each level without having to consistently log in and out of varying backends. It’s all right there in one place!

What You Should Look For

This brings us to the issue of affordability. You get what you pay for, so beware of hidden fees. If it sounds too good to be true, it probably is. You also do not need to pay an arm and a leg for it. If it fits your budget and provides the service you need, it is probably okay. Do your research! You can learn so much about a system by reading what other companies have to say about that system. You may find important info on a Drupal migration or find that someone offers amazing customer support.

Not all systems are the same! You should review different systems and compare them to find the one that best fits your needs. Typically, you want something that has excellent customer support in the event things go wrong (as they often do!). 24-hour support is ideal and is standard for most companies. On occasion, you will come across a company that offers a system that is incredibly affordable but with limited support hours. And what hours they do offer are usually during different hours than your timezone, if not even on the other side of the world.

The key thing is that finding the right content management system should make your work life easier, not more difficult. It will bring your marketing team together to bring about the best content and online presence than you had previously. Even though we are now halfway through the year, now is as good a time as any to make improvements and improve your sales.

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