Apple Rumored to Launch Cloud-based iTunes Subscription Service With Top Music Labels

Written By Sam on 11 October 2010

Looks like Apple is in the mood for a tune that will make its pockets jingle. We are referring to reports claiming that the company is deliberating on launching a fee-based iTunes music service aimed at capturing music aficionados. Such a move may seem logical considering the steady and stiff competition the company faces from ad-based free music streaming services. Besides, there are subscription services like Rhapsody and Zune Pass that makes the battle for the consumer’s mind space more intense.

As per the present iTunes business module, one can purchase a song or an album via iTunes. Internet reports claim that Apple is in touch with music labels and indeed working on a new subscription module. While we have had a whiff of Apple wanting to go the subscription way for iTunes in the past, a recent New York Post write-up fanned the rumor again. The report also claimed iTunes chief Eddy Cue is talking to music labels and trying to figure out an ideal way forward. It added: “One source said the service could have tiered pricing ranging from $10 to $15, although there are issues to be ironed out, including how much music would be included in each tier and how long consumers would be able to access that content”.

The news has also led to speculation that Apple may join hands with music companies and hit upon a cloud-based, iTunes subscription service. Watch this space for more.

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