Turkcell Integrates its Location-Based Mobile Application, Gezenzi, With Windows Live Messenger

Written By Sam on 15 October 2010

Turkish operator Turkcell has become the first carrier to integrate its location-based mobile application with Windows Live Messenger. Called ‘Gezenzi’, the location-based Web 2.0 micro-blogging platform allows users to exchange information about places they encounter in their daily lives and travels.

Microsoft released the final version of Windows Live Essentials 2011 earlier this month; and includes tools for photo editing and management, making movies, instant messaging, e-mail, blogging, and more. Gezenzi, which is integrated within Microsoft Windows Live Messenger through Messenger Connect Platform, roughly translates as ‘share traces of your life’ and is a permission-based service enabling consumers to use a Gezenzi map to share location info by entering text, comments and multimedia content. So, Gezenzi users will now be able to leave their foot prints, socialize and invite their Windows Live friends to Gezenzi simply by matching their Windows Live IDs with their Gezenzi accounts.

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