Articles tagged with: Starbucks Free Wi-Fi

Starbucks Announces Free One-click Wi-Fi and Next Gen In-store Digital Content

Starbucks Announces Free One-click Wi-Fi and Next Gen In-store Digital Content

Howard Schultz who was present at WIRED’s Business Conference Disruptive by Design spoke to WIRED’s Chris Anderson regarding “Evolving the Starbucks Experience in an Ever-changing World.” Schultz mentioned the challenges faced to direct Starbucks transformation after his reentry to the company as CEO in 2008. Based on the past experience, …